The recent video involving three individuals handing a homeless man rice with chicken bones, a "staged" act for social media, is deeply disturbing and unacceptable. Despite their apology video, it is clear that this was a poorly thought-out publicity stunt. Not only that, but an apology made only after public backlash does not reflect true remorse. It reflects regret for being caught and slammed online.

This incident has rightly received nationwide condemnation. An individual facing hardship should not be treated as a prop. Even if consent was given beforehand, no one should be disrespected by being served bones in food they desperately need, and even more despicable, with a comparison of a pet dog being fed full chicken pieces with meat. 

There must be accountability for such behaviour. Authorities including the police and the Malaysian Communications and Multimedia Commission (MCMC) should take appropriate action, and consider charging them under relevant laws. Under Section 233 of the Communications and Multimedia Act 1998, action can be taken against any online content that is offensive, indecent, or created with the intent to annoy, abuse, or harass. This law exists to protect the public from harmful or abusive content online.

Such content not only violates basic human dignity but also sends the wrong message to others who may think exploiting the vulnerable for attention is acceptable.

In this digital age, influencers hold a powerful position in shaping public opinion and behaviour, especially among the youth. If one truly wishes to do good, that influence should be used with sincerity and respect. Giving should come from the heart, not from a camera lens intended for views. Whether it is called a “prank” or a “staged video”, it is never justifiable to treat someone’s reality as entertainment.

The concerning issue is that, if the video had not gone viral, would the perpetrators have apologised at all? It sets a dangerous precedent for how we treat people who are suffering or in need of help. It is precisely because of this that we must take legal action and not be lenient with punishment. At the very least, these individuals should be given community service, perhaps at a homeless shelter, to truly reflect and help the very people they mocked in their video.

Ivone Low Yi Wen
Beliawanis MCA Chairperson

5 August 2025

-MCA Comm-